The brand "Johnnie Walker" with its tagline "Keep Walking" is being positioned on the concept of progress. The Striding Man logo was devised to convey the philosophy of the founder's belief that through perseverance, dreams can be realized. The brand is basing its positioning on the spirit of hardwork and perseverance and will appeal to the customers who adore those values.
As a young woman, I have the responsibility to use my strength and influence for good. I have been blessed with different talents and abilities.As I progress in life, I learn to recognize the abilities that I have and develop it for a greater purpose,to help others.
As a blogger, it is my desire to use my influence to encourage others to do good. With a bottle of "Johnnie Walker" in hand,I shall stride along with determination to overcome any obstacles that may come my way to achieve the dreams that I have set.
The campaign for Johnnie Walker's "Keep Walking" took the brand from a local player to a global icon. It began in 1999 and it has been 12 years and people resonate with its tagline "Keep Walking."
Therefore,it's my desire to catapult myself as a blogger to inspire others to progress and pay it forward. For one good turn definitely deserves another.
If you think you are a person who is always positive and moves forward and see your glass half-full, cheers and be sure to join the Johnnie Walker facebook page!
A Johnnie Walker fan who keeps on walking..
